Accounting Firms: Here’s What Makes You Referrable (And What Doesn’t)
Referrals hold immense power in the heart and mind of the accounting buyer. They are able to sway opinions and, in many cases, convince a client to take their business to a competing service provider. In fact, according to our 2019 Accounting Buyer Benchmark Study, referrals are a prospective client’s top resource when vetting potential…