Case Study

How Amplify Recruiters Boosted Apex Systems’ Credibility with Candidates


About Apex Systems

Apex Systems is a leading global technology services firm that incorporates industry insights and experience to deliver solutions that fulfill our clients’ digital visions. We provide a continuum of services, including strategy and enablement, innovation and productivity, and technology foundations to drive better results and bring more value to our clients. Apex transforms our customers with modern enterprise solutions tailored to the industries we serve. Apex has a presence in over 70 markets across North America, Europe, and India. Apex is a part of the Commercial Segment of ASGN Incorporated.

Industry

IT Services + Staffing

Company size

1,001-5,000 Employees

Business Type

Large

Website

apexsystems.com

Case Study

How Amplify Recruiters Boosted Apex Systems’ Credibility with Candidates

About Apex Systems

Apex Systems is a leading global technology services firm that incorporates industry insights and experience to deliver solutions that fulfill our clients’ digital visions. We provide a continuum of services, including strategy and enablement, innovation and productivity, and technology foundations to drive better results and bring more value to our clients. Apex transforms our customers with modern enterprise solutions tailored to the industries we serve. Apex has a presence in over 70 markets across North America, Europe, and India. Apex is a part of the Commercial Segment of ASGN Incorporated.

Industry

IT Services + Staffing

Company size

1,001-5,000 Employees

Business Type

Large

Website

apexsystems.com

Results

1k+

Candidate Reviews

4.7

Candidate Rating

OVERVIEW

Apex Systems has a long-time partnership with ClearlyRated to measure both its client satisfaction and its talent satisfaction. Over the course of our partnership, Apex’s staffing solution offerings have grown to rank 2nd among the top 10 staffing-centric firms in North America while simultaneously earning admirable NPS scores from its client and talent surveys.

“We’ve worked with ClearlyRated’s product team on several initiatives over the past five to seven years, and have often been vocal with our requests. That’s how we were one of the first ClearlyRated partners to integrate Bullhorn,” says Erica Woods, principal at Apex.
 
Based on this collaborative relationship, Apex was a prime candidate for piloting Amplify Recruiters, ClearlyRated’s option for personalized, verified recruiter profiles similar to its company pages. Apex started with 10 recruiters; now more than 100 Apex recruiters use Amplify profile pages.

Challenge

Prior to using Amplify, Apex recruiters had been facing the same challenges as many others across their industry—candidate skepticism. As job-related scams run rampant, more and more candidates operate with a healthy sense of doubt as to whether the recruiter reaching out to them is a real person with a real job. In fact, Apex had already dealt with scammers trying to pose as its recruiters.

“Now when our recruiters reach out to a candidate, they can share a link to their page or say ‘Google my name, ClearlyRated and Apex Systems to see my verified page,’ and the candidate can read verified reviews of our recruiter. This gives them a huge advantage—it’s been a tool that mirrors the strength and credibility of LinkedIn.”
– Erica Woods
Dir. of Contractor Programs & Philanthropy, Apex Systems

SOLUTION

When Apex leaders agreed to pilot Amplify Recruiters, they wanted to take a strategic approach. With help from ClearlyRated they identified a short list of recruiters, ultimately inviting about 25 people across various markets to be vocal early adopters. Erica explained to this group that the pilot program offered an opportunity to market and brand themselves, proving their credibility by featuring verified testimonials and shout outs from placed talent over the years. Erica and Beverly Eith, who supervises the contractor relationship team, then guided pilot recruiters on how to curate their profile.

The program was so successful that Apex decided to purchase 250 Amplify Recruiters licenses. Recruiters are required to earn their page based on eligibility requirements of 4.5 stars and 25 candidate reviews, and Erica and Beverly hold recruiter interest meetings every few weeks. They explain the program and have created an informational deck that includes the following information:

  • Eligibility requirements
  • Success stories & benefits
  • Best practices 
  • Demos with video snippets
  • FAQs 

To help the Apex recruiters enhance their use of Amplify Recruiters, they host a quarterly sync during which users get an analytics update, learn new ways to market themselves and their page, and hear roadmap updates from ClearlyRated including how we plan to incorporate their feedback.

“I was on the phone with a candidate who was very concerned with providing me with the last four digits of his SSN. I let him know I was a ‘verified recruiter’ and encouraged him to check out the reviews from others I’ve placed by visiting my Amplify Recruiter page. He was then comfortable working with me and provided me with what I needed to get him submitted.”
– Abby Kirkpatrick
Lead Recruiter, Apex Systems

outcomes

Now that Apex has used Amplify Recruiters for nearly one year, its recruiters have experienced a marked rise in candidate responses rates. Erica sums it up well: “Amplify delivers credibility and differentiation, helping our recruiters overcome candidate cynicism and even bias. They’re experiencing less pushback while collecting required information for submission around client compliance, and candidates are even choosing them over other recruiters thanks to their Amplify profile pages.”

Thanks to Amplify Recruiter pages, candidates working with Apex no longer have to go in blind. Instead they’re comfortable sharing more info—and more quickly. Take it from these Apex Recruiters:

“I had a candidate who’d recently worked with a firm that ended up being a legitimate scam. She was weary of working with another firm, so I directed her to my Amplify Recruiter page, explaining that it was verified by a third party, and she called me right back. She was actually eager to work with me based on the verified site and testimonials.”
– Victoria Turner
Lead Recruiter, Apex Systems

Amplify Recruiters has also been a boon for recruiters’ sense of fulfillment. Their Amplify Recruiters pages have improved their access to the positive accolades that candidates share.

“We’ve heard from some of our recruiters that when they’re having a rough day, they read the testimonials on their page for a boost,” Erica says. “We also loved how inviting them to this pilot gave our recruiters a chance to contribute to something beyond their day job. They shared meaningful feedback that helped make the product better.”

At ClearlyRated, we’re glad to work with partners like Apex that share helpful input. Learn more about how your organization can also learn from its customers and implement feedback that improves your offerings and drives growth.

“I have seen a big increase in candidate comfortability since using my Amplify Recruiter page. Especially with all the recruiting scams around now, this page really increases our legitimacy. Additionally, as a result of increased candidate confidence in us, I’ve noticed candidates take the bio call more seriously, interview tips more seriously, etc.”
– Emily Olson
Lead Recruiter, Apex Systems

Results

Note: To qualify for Best of Accounting an NPS of 50 is required.

93.4

NPS

5-Year Diamond Award: Best of Accounting, Client Satisfaction

4.9/5

Star Rating

On their ClearlyRated company profile page.

“ClearlyRated has helped get us into a position where we can be more proactive than ever.”

Since beginning to use ClearlyRated’s survey program, Herbein has earned outstanding star ratings from satisfied customers. As a result, it’s won the Best of Accounting award for client satisfaction every year they’ve participated. This amounts to:

  • 8 consecutive Best of Accounting Client Satisfaction awards

These awards are quite an accomplishment as fewer than 1% of all accounting firms in the US and Canada achieve the Best of Accounting Client Award for at least 5 consecutive years.

Turn feedback into fuel

Enhance your online reputation, prove your excellence, and grow your business with ClearlyRated.