For those of us working in the professional service industries such as staffing and accounting, it likely isn’t a surprise that our industries lack diversity. Some of us have long assumed there is a pay equity gap, and we have seen with our own eyes the lack of diversity in leadership. But, often those are…
Even before the coronavirus outbreak swept through the United States in March of 2020, the Aronson LLC team was investing time and resources to map out a client survey initiative. “Aronson has always had a firm commitment to client service, but we have relied on anecdotal feedback gathered by partners to determine how well we…
The economic disruption and uncertainty caused by COVID-19 has created a new layer of complexity for accounting firm marketers and business development professionals. Buyers across all industries are demonstrating heightened aversion to risk when choosing a new firm. At the same time, your team’s capacity to build trust and alleviate concerns about risk has been…
ClearlyRated® is thrilled to announce winners of the 2020 Best of Accounting award program! We’re incredibly excited to recognize the Best of Accounting winners for their commitment to service excellence and their efforts to foster a memorable and remarkable client experience. What is Best of AccountingTM? Best of Accounting is an industry award recognizing accounting…
One of the questions we hear from many firms is how frequently they should survey their clients. And while the idea of surveying more than once annually can be daunting, accounting client and buyer data suggests that a more frequent survey cadence can have significant benefits for your organization’s service quality. Our 2019 Accounting Industry…
Referrals hold immense power in the heart and mind of the accounting buyer. They are able to sway opinions and, in many cases, convince a client to take their business to a competing service provider. In fact, according to our 2019 Accounting Buyer Benchmark Study, referrals are a prospective client’s top resource when vetting potential…
According to ClearlyRated’s 2019 Accounting Industry Benchmark Study, most existing accounting clients expect to need more assistance from accounting firms in 2019, with 60% reporting that they expect an increase in accounting needs this year. These numbers indicate an opportunity for accounting firm growth and expansion, but findings from our industry benchmark study also depict…
As an accounting firm partner, administrator, or marketer – you already know that your firm’s reputation is an integral component of your business strategy. But, what you might not realize is just how much your potential buyers care about your firm’s reputation. ClearlyRated’s 2018 Accounting Industry Benchmark Study finds that today’s accounting buyers rank firm…
Last week, Eric Gregg (Founder and CEO of ClearlyRated) and Adelaide Ness (Executive Vice President of The Rainmaker Companies) hosted a webinar titled: “From Service Management to Service Excellence: Unlocking your Firm’s Growth Potential.” Eric and Adelaide took turns peeling back the layers of a winning client service strategy for accounting firms – from internal culture…
Portland, OR – February 15, 2018 – ClearlyRated, a leading provider of client satisfaction surveys and service quality research for accounting firms, announced the winners of the 2018 Best of Accounting™ Award today on ClearlyRated.com. The Best of Accounting™ award recognizes accounting industry leaders in client satisfaction and service quality based exclusively on ratings provided…
Last week, Kat Kocurek (our VP of Marketing) hosted a webinar on the topic of “Service Quality as a Strategy for Growth: How Accounting Firms Win in 2018.” Kat shared a first look at findings from ClearlyRated’s annual Accounting Industry Benchmark Study – which surveyed 681 prospects and clients of accounting firms. Key findings shed light…
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Bain & Company, and Fred Reichheld.
